The Direction of Rock Uniform PR in 2012

The fashion industry is constantly changing. Sometimes its hard to keep up when you want to be involved in everything fashion related. Rock Uniform has moved in different directions in its 6 year existence as a company. PR, event management, stylists, back of house management at runway shows, photo shoot management, social media promotions, club promotions and fashion show production. In 2012 Rock Uniform digs deep into fashion show production and designer management & PR. Styling, club promotions and photo shoot directing will only be 20% of the business if it relates to a project or event that we are executing. We want to produce shows! St. Louis, Chicago, Kansas City, Ohio, Nashville…the list goes on of markets that we want to hit next year.

Project:Design! will be marketed strictly in the midwest as the premier designer competition. Changes to Project:Design! include mentor sessions for the top six finalists. More time added to design their collections and better PR management per designer. A designer competition business model will be pitched to other cities as we start reaching out to emerging designers.

Our track record speaks for itself….three designers from Project:Design! have made it to the Project Runway status. Other designers have gone on as costume designers, boutique owners, launching their own lines, fashion bloggers and more. Rock Uniform has never had less than a sold out runway show. Our promotional campaigns are strong and our brands are always changing.

Speaking of designer development we will be pursuing a designer management division of the company. This division will provided designers with an agent that will handle everything but the designing. My (Dwight Carter) background is in music management. Musicians want to write songs and perform not book shows, handle finances, promote and shop labels. The same is with most designers, they want to design collections not hire hair and makeup teams, organize a production staff for a runway show, get their pieces into magazines or handle boutique sales. We will handle all parts or some of the work load for them.

Pins and Needles is another brand that we have been developing as a Rock n Roll runway show that takes place in Spring/Summer. This show we partner with Lucky You Productions and select the seasoned designer for this show.

I am looking forward to building our brands and developing our team in 2012.

Dwight Carter

Rock Uniform

Owner and Creative Director

Rock Uniform Adds Additional Partners to Project:Design!

Partners

• 2720 -2720 Cherokee is a place for live music, live art, art openings, private events, socializing, relaxing, learning, expressing and more.

With three levels, two stages, two bars, a patio and close to 21,000 sq. ft. of space, there is plenty of room for projects and events of all sizes and shapes. 2720 Cherokee hosts both private and public events including concerts, charitable happy hours, art openings, open gallery/shopping hours, arts education & cooking classes and much more!

For event rental information or any other questions, please contact Dan Jameson at (314) 283-8502 or djameson@loyalfamily.com

• Art Dimensions - is a nonprofit arts organization run by and for artists and the artistic community in St. Louis, MO. The Board of Art Dimensions is committed to a bright future for the City of St. Louis and its people. Programs and events are being developed to be held in St. Louis and abroad with the goal of creating a strong foundation for the St. Louis Art Community for decades to come. In order to do this, ArtDimensions is always looking for sponsors to help with funds to operate galleries, studios, classes, seminars and possibly residences. In its 9 years of existence, ArtDimensions has rehabilitated 7 spaces into top notch gallery and studio spaces. All spaces required a LOT of volunteer design and labor to transform them into beautiful and professional gallery and studio spaces.
  Art Dimensions currently operates the Gallery and Studio spaces at 2720 Cherokee Street.   The gallery hosts primarily local artists’ work in juried exhibits which last about 6 weeks each.  The studios are rented by local artists who either work out of the studios or exhibit their work there.  The Gallery and Studios are on the second floor of the building.  On the first floor is 2720, an innovative live music and art venue.  This unique space is a venue that can hold approx.  300 people and features live music with live art being created alongside the stage.The Monthly Artist Networking meetings and other organizational meetings and classes are held here.
  http://www.artdimensions.org

Music Partners

• DJ Cor(e)ography - DJ Corey Coreyography McCarthey is one of St. Louis’s best party DJ’s. Coreyography has started many parties such as Propaganda/2Legit and the new favorite Get Serious happening every other Friday at Atomic Cowboy. He’s been featured in the RFT for throwing some of the best events and his knowledge for all things musical. Corey brings in many diverse individuals to all the events he throws because of his eclectic musical taster ranging from 90s hip hop to electroclash to indie dance music. Corey has also traveled as a guest Dj with Rehab and Dollar Disco in Chicago, Lawrence KS  , Nashville, and Columbia.  Cor(e)yography will be performing downstairs before Project:Design! and during the runway show.

For more info on Cor(e)yography visit:  www.facebook.com/getseriousparty

• DJ Joe Cruz - St Louis Dj JCruz brings you his style of mixing influenced by trips to WMC, Electric Zoo, DEMF, Loveolution, LDW Vegas. You will hear the best in House, Tech House, Tribal, Progressive, Electro House and Techno.DJ Joe Cruz has performed at Sonnys, ReHydrate at The Lake of the Ozarks, Lucas Park and Molly’s in Soulard  DJ Joe Cruz will be performing in the upstairs Gallery right before Project:Design!
  For more info visit his podcast page at http://djjoecruz.podomatic.com/